Case Study: Lead Sourcing & Email Validating For Ambie Media Limited

Challenge

Ambie is a company that works towards improving their customer experience by delivering a plug and music solution which in turn also is a unique selling point of the brand and sets it apart. Being in this business of delivering plug and music solutions, their primary customer base is from the Hospitality industry. The team they had of salespeople was extremely dedicated but the main issue was that 90% of their sales were outbound initiatives. Therefore, they had to spend too much time on finding and sourcing the right prospects which made lead generation quite difficult for them. This was also proving to be very costly. For finding some leads online, the team was spending 60% of the time online by searching the internet for any contact information that can be found.

Solution

Worktrooper dealt with this problem by providing two team members and their job was to search for leads from a hit list of 5,000 targets that the clients provided. This was to help narrow the search down a little so that the targets are clearly visible. The analysts then were successful in finding 2-3 prospects for each target company. To clearly understand the business and to fully know about it, Worktrooper sat down with Ambie. They looked at everything, from the lead to the cost per lead. This is when they came up with a killer 3-step email validation process. This is basically used for ensuring 0% bounce rate.

Results

With the help of two team members, around 84 leads were found each day. The average email bounce rate was approximately 2%. It was also seen that there were 2 months of positive ROI from the start of the task. The great improvement that can be seen is that the clients are receiving 65% more meetings after just 3 months of this implementation. As a result, Ambie is now spending 34% less for sourcing and validating leads. This shows that the strategy used by Worktrooper has been quite beneficial to Ambie. The initial problem that Ambie faced is now left far back.