Case Study: Lead Generation and Contact List Building for Seacliff Sales Accelerator

Challenge

Seacliff Sales enables companies to grow their sales through lead generation. Seacliff Sales produces lead generation by collecting and building a contact list of potential clients for specific companies. The leads are then used by the sales team to contact clients via email and/or telephone. Seacliff Sales found that sourcing leads was time-consuming as employees were spending large amounts of their day building a client list each day. In fact, Seacliff Sales staff spent 60% of their time searching for leads online. The amount of time Seacliff Sales spent finding leads also cost the company money.

Solution

Worktrooper was able to help Seacliff Sales reduce the time they spent searching for leads online. A two-member team was introduced to Seacliff Sales by Worktrooper. The team searched for leads online and built a contact list with vital information including name, email, phone number, address, and more. Each of Seacliff Sales’ clients had a different target market. Depending on the requirements of each client, each member of the two-person team was assigned to build a contact list for a specific company.

Results

The two-person team provides 90 fresh leads every day. They had a 1.5% average email bounce rate and a two month to positive ROI from the start of the task.Seacliff Sales’ clients have reported a 63% increase in conversion rates of leads online. Clients have also reported a reduction in costs of 31%. Moreover, the sales teams are able to focus on sales rather than building contact lists.